The serum is enriched with Magnesium Ascorbyl Phosphate form of Vitamin C in 5% concentration to provide antioxidant and photoprotective benefits.We take it in lower concentration as vitamin C at times causes irritation and tingling to the skin. So, we have kept it optimized for sensitive skin as well, keeping it applicable to all types of skin. We consider sensitive skin a priority and we have kept the concentration of 5 per cent vitamin C source which is equally effective.
Magnesium ascorbyl phosphate (MAP) is a stable precursor of vitamin C. It achieves a constant delivery of vitamin C into the skin and has antioxidative effects. Magnesium Ascorbyl phosphate will prevent any sensitivity during the day.
The serum has potent antioxidants that can neutralize free radicals and aids in skin’s natural regeneration process.
Magnesium Ascorbyl Phosphate is water soluble salt of ascorbic acid that helps in lightening your skin tone. It converts to L-ascorbic acid stimulating collagen production.
We use 0.5 % concentration of tocopherol(vItamin E) in serum. It acts as an antioxidant that ensures photo protection, hydration, and accelerated epithelialization.Vitamin E in combination with Vitamin C is more effective and stable and also penetrates better in the skin to address the issues.
Licorice extracts in the serum inhibits the production of enzymes needed to produce melanin pigment in the skin, helps remove excess melanin with anti-inflammatory benefits. It minimizes the production of tyrosinase to combat discoloration, acts as a potent antioxidant, controls oil production in the skin due to a compound licochalcone in licorice.
The goodness of Ginseng in the serum protects your skin against environmental pollutants, balances oil production. It calms skin conditions such as acne and psoriasis and provides tone and luminance to your skin.
The 1 % concentration of Hyaluronic acid in the serum moisturizes your skin, keeps signs of aging at bay while keeping it soft and supple. It is one of the most hydrating ingredients in beauty biz. It binds the moisture and hydrates through the layers of your skin. The water based serum allows it to optimize its effects. It creates an ideal environment for collagen to thrive. It repairs damaged skin barriers.